Founded in 2000, Rituals Cosmetics is a luxury wellbeing brand, blending quality with mindfulness to create products that elevate everyday moments into meaningful rituals. As a Certified B Corp company, Rituals is committed to using its brand as a force for good and integrates its sustainability values into every aspect of its operations. In 2024, Rituals proudly announced its Profit Pledge initiative to improve the wellbeing of people and planet. By partnering with Tiny Miracles, Sacred Forest and Super Chill, the brand is committed to bettering the balance from product level to profit. In 2025, the brand marked key milestones in travel retail, opening 50 locations worldwide and launching the first Mind Oasis in an airport at Amsterdam Schiphol.

"Rituals is excited to once again participate in the DFNI Cruise Conference as we continue to build on our presence in travel retail. Cruises, in particular, are a key part of our strategy, as they provide an opportunity to engage with travelers in a relaxed environment. Here, shoppers have more time to fully immerse themselves in our philosophy of mindfulness and wellbeing and we have a greater opportunity to create meaningful engagement and lasting brand loyalty. Rituals looks forward to connecting with industry leaders, sharing insights, and further exploring how we can enhance the travel retail experience.”