With over 14 years of experience in the cruise retail industry, Ioana is a seasoned professional with a strong business acumen and a deep passion for redefining the luxury retail experience. 

As a Regional Manager for Breitling in the cruise retail sector, she is dedicated to transforming the way customers engage with the brand—turning the buying process from a simple transaction into an unforgettable, immersive experience. Driven by a vision to revolutionize the Breitling cruise retail experience, Ioana is focused on upgrading the retail spaces to reflect the brand’s core values of casual luxury and inclusivity.

By pushing the boundaries of traditional retail, she strives to create environments where every customer feels valued and engaged, resulting in stronger emotional connections with the brand. A firm believer that the core of any successful business is the people behind it, Ioana places great emphasis on building and empowering high-performing teams. Her leadership philosophy centers around collaboration, trust, and the idea that success is a collective effort. Holding a Bachelor’s degree in Tourism, Ioana blends academic knowledge with practical experience, always seeking new ways to innovate and drive growth.

Her guiding motto: "If you are not willing to risk the usual, you will have to settle for the ordinary", inspires her to challenge norms and embrace new opportunities, continuously pushing the boundaries to ensure that both her brand and the retailers thrive.